Joe Brumm is the creator and writer of the animated series Bluey, produced by Ludo Studio for ABC TV and BBC Studios. In 2011 Joe founded Studiojoho which now has an expanding body of quality animation work behind it. Joe is Company Director and Joho’s clients include CollegeHumor, Viacom, ABC’s Good Game, New Form Digital GOMA, Ludo Studio/Cartoon Network, Gallery of Victoria and Halfbrick. In partnership with HalfBrick his original web-series, Dan The Man has been turned into a successful mobile game with over 10 million downloads. In 2015 Joe won the Austin Film Festival with his short The Meek. His numerous other short films have all been awarded internationally. Joe Brumm worked as a lead animator for 10 years in London on numerous children’s series, including the Bafta winning Charlie and Lola. He also worked in Kenya on Tinga-Tinga Tales for BBC/Disney. Joe is represented by United Talent Agency.
The show follows Bluey, an anthropomorphic six-year-old Blue Heeler puppy who is characterised by her abundance of energy, imagination and curiosity of the world. The young dog lives with her father, Bandit; mother, Chilli; and younger sister, Bingo, who regularly joins Bluey on adventures as the pair embark on imaginative play together. Other characters featured each represent a different dog breed. Overarching themes include the focus on family, growing up and Australian culture. The program was created and produced in Queensland; its capital city Brisbane inspires the show's setting.